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The market has long consisted of players ranging
The Titleist market has long consisted of players ranging from Tour players to low-handicap golfers, as well as golfers who aspire to be good and demand the solid feel and clean aesthetics for which Titleist is known. Titleist sought to position these four new models to satisfy everyone along that curve: its demanding Tour players and the 15-handicapper who is dead-set on improving and doesn’t want to play with clunky ?ber-game-improvement shovels.
